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vivo - India

@vivoindiaofficial • UCFCIujCs7Nj7NEf5gnp-S9g

Science & Technology India EN

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Inside vivo’s Premium Playbook | Rajiv Makhni ft. Paigham Danish & Vikas Tagra, vivo India

Wed, Dec 17th 2025 EN Science & Technology

Rectangular HD

Premium in the Indian subcontinent means so many things. From experiences to services and to products - the ideology behind premiumness is an ever evolving construct. When it comes to a smartphone, you often wonder whether it’s the design or the utility of the gadget that takes it to the next level. In an exclusive conversation with Rajiv Makhni, In this exclusive episode of Leadership Speaks, vivo India leaders Paigham Danish (Head, GTM & Prouduct) and Vikas Tagra (Head – Product Management) share the story behind vivo’s bold leap into the premium segment.

Statistics

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									Duration									
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				00:25:04

Sponsoring

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Metadata

Video gameNo video game for this video.

					Tags
				
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					Topics
				
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Public statistics

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Demography

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Query	Affected	Num. rows	Took (ms)	Actions
SELECT `NewsFeature`.`id`, `NewsFeature`.`univers`, `NewsFeature`.`level`, `NewsFeature`.`start_date`, `NewsFeature`.`end_date`, `NewsFeature`.`text_fr`, `NewsFeature`.`text_en`, `NewsFeature`.`test_mode`, `NewsFeature`.`created`, `NewsFeature`.`modified` FROM `wiztracker`.`news_features` AS `NewsFeature` WHERE ((`end_date` >= '2025-12-26') OR (`end_date` IS NULL)) # cible : "http://refonte.wiztracker.net/en/videos/view/MlAAv8kqobM"	0	0	2	maybe slow
SELECT `Agency`.`id`, `Agency`.`name` FROM `wiztracker`.`agencies` AS `Agency` WHERE `Agency`.`id` IS NULL # cible : "http://refonte.wiztracker.net/en/videos/view/MlAAv8kqobM"	0	0	1	maybe slow
SELECT `SponsoBrandDomain`.`id`, `SponsoBrandDomain`.`sponso_brand_id`, `SponsoBrandDomain`.`domain`, `SponsoBrand`.`id`, `SponsoBrand`.`name`, `SponsoBrand`.`logo`, `SponsoBrand`.`score`, `SponsoBrand`.`zoho_account_id`, `SponsoBrand`.`zoho_account_name`, `SponsoBrand`.`zoho_account_owner` FROM `wiztracker`.`sponso_brand_domains` AS `SponsoBrandDomain` LEFT JOIN `wiztracker`.`sponso_brands` AS `SponsoBrand` ON (`SponsoBrandDomain`.`sponso_brand_id` = `SponsoBrand`.`id`) WHERE `SponsoBrandDomain`.`domain` IS NULL # cible : "http://refonte.wiztracker.net/en/videos/view/MlAAv8kqobM"	0	0	1	maybe slow
SELECT `PortfolioVideo`.`id`, `PortfolioVideo`.`portfolio_id`, `PortfolioVideo`.`channel_id`, `PortfolioVideo`.`yt_id`, `PortfolioVideo`.`comment`, `PortfolioVideo`.`is_video_price_checked`, `PortfolioVideo`.`is_free_publication`, `PortfolioVideo`.`created`, `PortfolioVideo`.`modified`, `Portfolio`.`id`, `Portfolio`.`name`, `Portfolio`.`public_token` FROM `wiztracker`.`portfolio_videos` AS `PortfolioVideo` LEFT JOIN `wiztracker`.`portfolios` AS `Portfolio` ON (`PortfolioVideo`.`portfolio_id` = `Portfolio`.`id`) WHERE `PortfolioVideo`.`yt_id` = ('MlAAv8kqobM') # cible : "http://refonte.wiztracker.net/en/videos/view/MlAAv8kqobM"	0	0	1	maybe slow
SELECT `Topicchannel`.`id`, `Topicchannel`.`twitch_id`, `Topicchannel`.`yt_id` FROM `wiztracker`.`topicchannels` AS `Topicchannel` WHERE `yt_id` IS NULL AND twitch_id is not null # cible : "http://refonte.wiztracker.net/en/videos/view/MlAAv8kqobM"	0	0	1	maybe slow
SELECT `Videolist`.`id`, `Videolist`.`name` FROM `wiztracker`.`videolists` AS `Videolist` WHERE `id` IS NULL AND ((`Videolist`.`user_id` IS NULL) OR (Videolist.id IN (SELECT ShareRight.target_id FROM `wiztracker`.`share_rights` AS `ShareRight` WHERE `ShareRight`.`user_id` IS NULL AND `ShareRight`.`target_type` = 'videolist'))) ORDER BY `Videolist`.`name` ASC # cible : "http://refonte.wiztracker.net/en/videos/view/MlAAv8kqobM"	0	0	1	maybe slow
SELECT `Category`.`id`, `Category`.`name`, `Category`.`name_fra` FROM `wiztracker`.`categories` AS `Category` WHERE `Category`.`id` = (13) # cible : "http://refonte.wiztracker.net/en/videos/view/MlAAv8kqobM"	1	1	1
SELECT `CommentsTrackedVideo`.`id`, `CommentsTrackedVideo`.`yt_id`, `CommentsTrackedVideo`.`channel_id`, `CommentsTrackedVideo`.`sponso_brand_id`, `CommentsTrackedVideo`.`comments`, `CommentsTrackedVideo`.`end`, `CommentsTrackedVideo`.`created` FROM `wiztracker`.`comments_tracked_videos` AS `CommentsTrackedVideo` WHERE `CommentsTrackedVideo`.`yt_id` = 'MlAAv8kqobM' LIMIT 1 # cible : "http://refonte.wiztracker.net/en/videos/view/MlAAv8kqobM"	0	0	1	maybe slow
SELECT `Channel`.`banner`, `Channel`.`country`, `Channel`.`display_name`, `Channel`.`followers_facebook`, `Channel`.`followers_instagram`, `Channel`.`followers_twitter`, `Channel`.`handle`, `Channel`.`id`, `Channel`.`id_facebook`, `Channel`.`id_instagram`, `Channel`.`id_twitter`, `Channel`.`is_brand`, `Channel`.`is_media`, `Channel`.`language`, `Channel`.`logo`, `Channel`.`made_for_kids`, `Channel`.`made_for_kids_ratio`, `Channel`.`score`, `Channel`.`subscribers`, `Channel`.`summary`, `Channel`.`tracking_level`, `Channel`.`tiktok_followers`, `Channel`.`tiktok_username`, `Channel`.`twitch_channel_id`, `Channel`.`videos`, `Channel`.`videos_views`, `Channel`.`yt_user_id`, `Channel`.`auto_summary_fr`, `Channel`.`auto_themes_fr`, `Channel`.`auto_summary_en`, `Channel`.`auto_themes_en`, `YtmpContentOwner`.`id`, `YtmpContentOwner`.`display_name`, `TwitchChannel`.`id`, `TwitchChannel`.`login`, `TwitchChannel`.`followers`, `TwitchChannel`.`avg_viewers_3m` FROM `wiztracker`.`channels` AS `Channel` LEFT JOIN `wiztracker`.`ytmp_content_owners` AS `YtmpContentOwner` ON (`Channel`.`ytmp_content_owner_id` = `YtmpContentOwner`.`id`) LEFT JOIN `wiztracker`.`twitch_channels` AS `TwitchChannel` ON (`Channel`.`twitch_channel_id` = `TwitchChannel`.`id` AND `TwitchChannel`.`tracking_level` < 300) WHERE `Channel`.`id` = 771674 AND `Channel`.`tracking_level` < 300 # cible : "http://refonte.wiztracker.net/en/videos/view/MlAAv8kqobM"	1	1	1
SELECT `ManagedChannel`.`id`, `ManagedChannel`.`yt_id`, `ManagedChannel`.`channel_id`, `ManagedChannel`.`user_id`, `ManagedChannel`.`token_id`, `ManagedChannel`.`last_refresh_video`, `ManagedChannel`.`first_track_done`, `ManagedChannel`.`created`, `ManagedChannel`.`modified` FROM `wiztracker`.`managed_channels` AS `ManagedChannel` WHERE `ManagedChannel`.`channel_id` = (771674) # cible : "http://refonte.wiztracker.net/en/videos/view/MlAAv8kqobM"	0	0	2	maybe slow
SELECT `Category`.`id`, `Category`.`name`, `Category`.`name_fra`, `Category`.`description`, `Category`.`fi_icon`, `Category`.`icon`, `Category`.`yt_category`, `CategoriesChannel`.`id`, `CategoriesChannel`.`category_id`, `CategoriesChannel`.`channel_id` FROM `wiztracker`.`categories` AS `Category` JOIN `wiztracker`.`categories_channels` AS `CategoriesChannel` ON (`CategoriesChannel`.`channel_id` = 771674 AND `CategoriesChannel`.`category_id` = `Category`.`id`) # cible : "http://refonte.wiztracker.net/en/videos/view/MlAAv8kqobM"	1	1	1

Message	Memory use
Component initialization	3.01 MB
Controller action start	5.59 MB
Controller render start	7.77 MB
View render complete	9.09 MB

Message	Time in ms	Graph
Core Processing (Derived from $_SERVER["REQUEST_TIME"])	13.34
Event: Controller.initialize	10.17
Event: Controller.startup	8.07
Controller action	33.41
Event: Controller.beforeRender	7.08
» Processing toolbar data	5.50
Rendering View	15.42
» Event: View.beforeRender	0.03
» Rendering APP/View/Videos/view.ctp	1.89
» » Rendering APP/View/Elements/WidgetsDashboard/unavailable.ctp	0.66
» » Rendering APP/View/Elements/WidgetsDashboard/unavailable.ctp #2	0.48
» » Rendering APP/View/Elements/WidgetsDashboard/unavailable.ctp #3	0.45
» Rendering APP/View/Extends/Channel/video.ctp	4.25
» » Rendering APP/View/Elements/materialize/kpi/kpi.ctp	0.16
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp	0.08
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #2	0.07
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #3	0.06
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #4	0.06
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #5	0.06
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #6	0.17
» » » Rendering APP/View/Elements/materialize/tooltip/info.ctp	0.04
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #7	0.06
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #8	0.05
» » Rendering APP/View/Elements/materialize/kpi/kpi.ctp #2	0.07
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #9	0.06
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #10	0.06
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #11	0.11
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #12	0.07
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #13	0.06
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #14	0.05
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #15	0.05
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #16	0.05
» » Rendering APP/View/Elements/materialize/kpi/kpi.ctp #3	0.06
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #17	0.06
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #18	0.06
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #19	0.06
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #20	0.06
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #21	0.06
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #22	0.05
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #23	0.06
» » Rendering APP/View/Elements/materialize/kpi/evolution.ctp #24	0.05
» » Rendering APP/View/Elements/materialize/kpi/kpi.ctp #4	0.06
» » Rendering APP/View/Elements/materialize/kpi/kpi.ctp #5	0.07
» Rendering APP/View/Extends/Channel/header.ctp	2.26
» » Rendering APP/View/Elements/callToAction.ctp	0.03
» » Rendering APP/View/Elements/Channels/description_tooltip.ctp	0.84
» » Rendering APP/View/Elements/socialCounter.ctp	0.80
» » » Rendering APP/View/Elements/materialize/kpi/kpi.ctp #6	0.09
» » » Rendering APP/View/Elements/materialize/kpi/kpi.ctp #7	0.06
» » » Rendering APP/View/Elements/materialize/kpi/kpi.ctp #8	0.06
» » » Rendering APP/View/Elements/materialize/kpi/kpi.ctp #9	0.06
» » » Rendering APP/View/Elements/materialize/kpi/kpi.ctp #10	0.07
» » » Rendering APP/View/Elements/materialize/kpi/kpi.ctp #11	0.07
» » » Rendering APP/View/Elements/materialize/kpi/kpi.ctp #12	0.06
» » Rendering APP/View/Elements/materialize/menu.ctp	0.03
» Rendering APP/View/Extends/materialize.ctp	0.24
» » Rendering APP/View/Elements/materialize/init.ctp	0.20
» Event: View.afterRender	0.02
» Event: View.beforeLayout	0.01
» Rendering APP/View/Layouts/default.ctp	5.70
» » Rendering APP/View/Elements/materialize/init.ctp #2	0.02
» » Rendering APP/View/Elements/header.ctp #2	2.80
» » » Rendering APP/View/Elements/materialize/menu.ctp #2	0.03
» » Rendering APP/View/Elements/Nav/nav.ctp	2.05
» » Rendering APP/View/Elements/alert_token.ctp	0.02
» » Rendering APP/View/Elements/footer.ctp	0.26
» Rendering APP/View/Elements/HelpTopic/default.ctp #2	0.54
» » Rendering APP/View/Elements/GAAccept.ctp	0.13
» » Rendering APP/View/Elements/javascript_translate.ctp	0.22
» » Rendering APP/View/Elements/ganalytics.ctp	0.03
Event: View.afterLayout	0.00

Constant	Value
CONFIG	'/home/wiztracker/refonte-wa/Config/'
DATETIME	'Y-m-d H:i:s'
FILTER_VALIDATE_BOOL	(int) 258
HDOM_TYPE_ELEMENT	(int) 1
HDOM_TYPE_COMMENT	(int) 2
HDOM_TYPE_TEXT	(int) 3
HDOM_TYPE_ENDTAG	(int) 4
HDOM_TYPE_ROOT	(int) 5
HDOM_TYPE_UNKNOWN	(int) 6
HDOM_QUOTE_DOUBLE	(int) 0
HDOM_QUOTE_SINGLE	(int) 1
HDOM_QUOTE_NO	(int) 3
HDOM_INFO_BEGIN	(int) 0
HDOM_INFO_END	(int) 1
HDOM_INFO_QUOTE	(int) 2
HDOM_INFO_SPACE	(int) 3
HDOM_INFO_TEXT	(int) 4
HDOM_INFO_INNER	(int) 5
HDOM_INFO_OUTER	(int) 6
HDOM_INFO_ENDSPACE	(int) 7
DEFAULT_TARGET_CHARSET	'UTF-8'
DEFAULT_BR_TEXT	''
DEFAULT_SPAN_TEXT	''
MAX_FILE_SIZE	(int) 600000
WEBBOT_NAME	'Wizdeo Webbot'
CURL_TIMEOUT	(int) 25
COOKIE_FILE	'cookie.txt'
HEAD	'HEAD'
GET	'GET'
POST	'POST'
EXCL_HEAD	false
INCL_HEAD	true
EXCL	true
INCL	false
BEFORE	true
AFTER	false
tFPDF_VERSION	'1.25'
IS_CLI	false
DEFAULT_LANGUAGE	'eng'
DEFAULT_LANG	'en'

Constant	Value
APP	'/home/wiztracker/refonte-wa/'
APP_DIR	'refonte-wa'
APPLIBS	'/home/wiztracker/refonte-wa/Lib/'
CACHE	'/home/wiztracker/refonte-wa/tmp/cache/'
CAKE	'/home/wiztracker/refonte-wa/Vendor/cakephp/cakephp/lib/Cake/'
CAKE_CORE_INCLUDE_PATH	'/home/wiztracker/refonte-wa/Vendor/cakephp/cakephp/lib'
CORE_PATH	'/home/wiztracker/refonte-wa/Vendor/cakephp/cakephp/lib/'
CAKE_VERSION	'2.10.24'
CSS	'/home/wiztracker/refonte-wa/webroot/css/'
CSS_URL	'css/'
DS	'/'
FULL_BASE_URL	'https://refonte.wiztracker.net'
IMAGES	'/home/wiztracker/refonte-wa/webroot/img/'
IMAGES_URL	'img/'
JS	'/home/wiztracker/refonte-wa/webroot/js/'
JS_URL	'js/'
LOGS	'/home/wiztracker/refonte-wa/tmp/logs/'
ROOT	'/home/wiztracker'
TESTS	'/home/wiztracker/refonte-wa/Test/'
TMP	'/home/wiztracker/refonte-wa/tmp/'
VENDORS	'/home/wiztracker/vendors/'
WEBROOT_DIR	'webroot'
WWW_ROOT	'/home/wiztracker/refonte-wa/webroot/'

Wizdeo Analytics

Inside vivo’s Premium Playbook | Rajiv Makhni ft. Paigham Danish & Vikas Tagra, vivo India

Statistics

Sponsoring

Metadata

Video game

Tags

Topics

Public statistics

Demography

default

Total Time: 13 ms
Total Queries: 11 queries

Query Explain:

mongoVideo

Memory

Timers

Environment Variable	Value
Php Version	'7.2.30-1+0~20200419.40+debian10~1.gbpb1b799'
Lang	'C.UTF-8'
Path	'/usr/local/sbin:/usr/local/bin:/usr/sbin:/usr/bin:/sbin:/bin'
Notify Socket	'/run/systemd/notify'
Invocation Id	'84d976d6e68d4fb6843b5a0c5ff1ce1a'
Journal Stream	'9:11601'
Tracker Id	'preprod'
Cakephp Debug	'0'
Elasticsearch Host	'proxy-01'
Jenkins Hostname	'kibana'
User	'wiztracker'
Home	'/home/wiztracker'
Script Name	'/index.php'
Request Uri	'/en/videos/view/MlAAv8kqobM'
Query String	''
Request Method	'GET'
Server Protocol	'HTTP/1.1'
Gateway Interface	'CGI/1.1'
Redirect Url	'/en/videos/view/MlAAv8kqobM'
Remote Port	'64592'
Script Filename	'/home/wiztracker/refonte-wa//index.php'
Server Admin	'support.wiztracker@wizdeo.com'
Context Document Root	'/home/wiztracker/refonte-wa/webroot'
Context Prefix	''
Request Scheme	'https'
Document Root	'/home/wiztracker/refonte-wa/webroot'
Remote Addr	'216.73.216.56'
Server Port	'443'
Server Addr	'10.240.0.148'
Server Name	'refonte.wiztracker.net'
Server Software	'Apache'
Server Signature	''
Http Host	'refonte.wiztracker.net'
Http Accept Encoding	'gzip, br, zstd, deflate'
Http Cookie	'CakeCookie[Config]=%7B%22language%22%3A%22en%22%7D; wizdeo=kj200sgl9l2l4hrg9j2udejlcu'
Http User Agent	'Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)'
Http Accept	'/'
Ssl Tls Sni	'refonte.wiztracker.net'
Https	'on'
Redirect Status	'200'
Redirect Ssl Tls Sni	'refonte.wiztracker.net'
Redirect Https	'on'
Fcgi Role	'RESPONDER'
Php Self	'/index.php'
Request Time Float	(float) 1766774585.6207
Request Time	(int) 1766774585

Wizdeo Analytics

Inside vivo’s Premium Playbook | Rajiv Makhni ft. Paigham Danish & Vikas Tagra, vivo India

Statistics

Sponsoring

Metadata

Video game

Tags

Topics

Public statistics

Demography

Session

Request

Cake Params

Post data

Query string

Cookie

Current Route

Sql Logs

default

Total Time: 13 ms Total Queries: 11 queries

Query Explain:

mongoVideo

Memory

Timers

View Variables

App Constants

CakePHP Constants

PHP Environment

Included Files

Include Paths

Included Files

Le Plugin Filter n'est pas connecté

Elasticsearch Logs

Tracker Name

preprod

Disable CSS

Total Time: 13 ms
Total Queries: 11 queries